A domain is a memorable name that substitutes an IP address which is an absolute address to a particular website. Sometime back (before 2012), there were generic top level domains (gTLDs) and country code top level domains (ccTLDs) for each country. Today, there are hundreds of top level domains in the cyberspace. .ke is Kenya's country code top level domain.
Like any other top level domain, there are legitimate reasons for anyone to choose .ke top level domain.
Available on short name format
In the case of domain names, the shorter the better. Of course short domain names are harder to find but if you can find one it has a number of advantages such as, it is easier to brand, easier to remember and it is harder to misspell. For example, gtl.co.ke
Search engine ranking
Most of the large search engines will give you a higher search ranking for a site that has the TLD of the searchers country. Example, if someone from Kenya is performing a search, a search engine will rank .co.ke higher than other sites selling the same product.
Any prospect customer who shops online will have more trust in making purchases to a store that is close to them geographically compared to that which is miles away. Customers close to Kenya will buy merchandise with the reliability of proximity since they recognise .ke. Also, many people prefer to complete transactions and visit sites in their own native language, currency and region.
Having your own domain name is like owning your own virtual real estate. Such exclusivity can help build name recognition for you and your company.
Custom URLs and E-mails
There are thousands of names available in the .ke space. Check here to find out availability of your name. It's however difficult to find the same names for a generic top level domain since most of them are taken. You don't have to add numbers to the name of your brand to customize it, like in "7564food.co.ke" (this is a good password, not a good domain name).
Research has shown that Internet users place greater trust in country code domain suffixes because of their association with the countries they represent. This also applies to .KE domain names as it makes your business more legitimate and official to potential customers and clients. It also makes on line directories and web masters more likely to link to your site.
A .KE domain is the most affordable domain compared to other gTLDs. For only Kshs. 1000, you can have your .ke domain today.
This gives assurance that the company encountered online with a .KE domain is registered and located in Kenya. This is more so for an on-line company, which gives assurance that it has presence in Kenya.
Possessing a .KE domain name shows that one is proud to be a Kenyan citizen and is proud to associate his/her business with the .ke country code top level domain.
With a .KE domain, Kenya network and Information Centre will always support the .KE registrants. There's constant communication between KeNIC's registrars and registrants to make sure they are enjoying their online presence.